RTV Euro AGD

Communication

How to create the first In-Store Retail Media system in Poland?

Challenge

Advertising network for suppliers

Building a Retail Media advertising network for RTV EURO AGD suppliers in 2019. The system enables the planning and control of content which is being displayed in over 320 shops, on more than 20,000 screens of the RTV Euro AGD chain. Nanovo also supports the in-store audio system.

Solution

Context engine

We used an innovative feature of our software - the context engine. This allowed us to create the first fully integrated In-Store Retail Media system in Poland.